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Switch: How to Change Things When Change Is Hard by Chip and Dan Heath
$13

  Switch by Dan and Chip Heath






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Hate change?

“Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway.

The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.”

Whether it's about dieting or anything else, this is a great guide to change the way you change.

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